Post Archive by Month: August,2015

One Year Later: Build vs. Buy Your Marketing Cloud

Nothing gets a room of techies going like a good old build versus buy debate. That was the case last year at the first Marketing Technology Conferencein Boston. We continued the conversation here in a two-part series (Part 1 and Part 2 ). Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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3-D Virtual Training Delivers Learning on Demand

Businesses are doing everything they can to keep pace with the technological and operational advances that are happening at breakneck speed these days. And among the many challenges they face is keeping employees’ skills and knowledge current. Enter simulated training. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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Can iOS Support Help Android Wear Take Off?

The wearables market might be on the rise, but Android Wear doesn’t seem to be driving the growth.Estimatessuggest a mere 720,000 Google-powered watches were sold in 2014, whereas the Apple Watch has reportedly shifted 3.6 million units in the past three months.So where next for Android … Continue reading Powered by WPeMatico

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Which Generation of Live Chat Is Right for You?

Live chat offers customer service representatives yet another way to resolve customer issues and an opportunity to answer questions that customers can’t answer for themselves. But not all live chats are created equal. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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A Beginner's Guide to Digital Experience

Few things are more unsettling than falling asleep at a party and waking to discover you’re all alone. Where did everyone go? Have I been left behind? Now extrapolate the issue to business and consider a practical but profound reality: If you’ve cobbled together your company’s digital experience (DX) from Continue reading… Follow us on Twitter Get our newsletter View

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Get Smart About Intelligent Content

Intelligent, or structured, content is nothing new. We’ve been talking about it for years, particularly in relation to creating and storing technical documentation. But intelligent content’s importance has grown well past the management of technical documents. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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Weapons In The Fight Against Spam

Guest author Nathaniel Borenstein is Mimecast’s chief scientist and the inventor of the MIME email protocol.Spam represents profound things about the limits of productivity, communication and wisdom. As electronic junk mail, it’s the electronic static that limits collective thought.Spam is not a … Continue reading Powered by WPeMatico

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You Can Find a Lot of Good Data in Campaign Tags

Marketing professionals can get so wrapped up in the next big thing that they forget the oldie-but-goodies. And campaign tags are high on the list of classic hits. Campaign tags help you understand how customers engage with your digital media. Tagging 101 The definition of campaign tags is pretty straightforward: Continue reading… Follow us on Twitter Get our newsletter View

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