Post Archive by Month: September,2015

Making Sense of Digital Customer Analytics

The major brands make it look easy to deliver amazing digital customer experiences. With big budgets, super agencies, massive marketing teams, technical expertise and complicated MarTech stacks, they’re perfectly poised to get the right message to the right audience at the right time. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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1 In 5 U.S. Adults On Board With Wearables Now

Forresterreleased its annual report on US consumer technology use on Monday, and the findings make encouraging reading for wearable developers, manufacturers and enthusiasts.Twenty-one percent of all “online” adults in the U.S. now own a wearable device of some kind, with the younger … Continue reading Powered by WPeMatico

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A ‘Dislike’ for Facebook = A ‘Like’ for Sentiment Analytics

When Facebook makes a change, people listen. And one of its most alluded updates may accelerate the evolution of analytics to improve understanding customer sentiment. Mark Zuckerberg, CEO and founder of Facebook, announced during an open Q&A town hall that an empathy or “dislike” button is being considered. Continue reading… Follow us on Twitter Get our newsletter View upcoming events

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Where You Need to Be in Coming Weeks (30-Sept-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we’ve missed something, don’t hesitate to add your event to the list. (You can alsoview the full calendar here.) You’re Invited: New Research on the State of Digital Customer Experience Join CMSWire and Jahia on Oct 8th for a Continue reading…

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Turning Your Customers into Ambassadors

People love helping others. According to research by Leader Networks CEO Vanessa DiMauro, 80 percent of people participate in online communities just because they like helping others. They love carrying the torch, feeling altruistic and finding a sense of belonging in doing so. This is community at its finest. Continue reading… Follow us on Twitter Get our newsletter View upcoming

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How to Connect With Your In-House Experts

Finding subject matter experts in the enterprise is important for serving clients, resourcing teams and solving problems. It’s been a key use case for knowledge management and now for enterprise social networks, with information-rich employee profiles and channels to connect and communicate. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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Discussion Point: What's the Biggest Obstacle to Mobile Marketing?

San Mateo, Calif.-based Altimeter Group warned earlier this year that most companies and brands are still failing to capitalize on mobile technologies. That’s unfortunate any time of year, but especially during the all important end-of-year holidays. The industry consensus is that there’s no time like the present to capitalize on the mobile opportunity. So Continue reading… Follow us on Twitter

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What You Might Be Missing About Cloud ROI

This year, companies worldwide are predicted to spend almost $16.5 billion on cloud Infrastructure-as-a-Service (IaaS) — a 32.8 percent increase over 2014. And, with 93 percent of companies already running applications or at least trying out IaaS, everyone is trying to find out whether or not all of this investment Continue reading… Follow us on Twitter Get our newsletter View

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