Post Archive by Month: October,2015

How To Target the Right Customers

Guest author Stephen Moyers is an online marketer, designer, avid tech-savvy blogger. Associated with Los Angeles-based SPINX Digital Agency, he writes about online marketing, web design, development, social media marketing and more.Many companies have trouble matching fantastic campaign content … Continue reading Powered by WPeMatico

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No More Isolation: Why Apps Cooperate More

Guest author Andreas Weder is the head of user experience at Magnolia.Apps are powerful, easy to learn and, thanks to the spread of mobile devices, wildly popular. But they come with downsides: to solve a complex task, users often have to switch between apps, even multiple times.See also: … Continue reading Powered by WPeMatico

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11 Leadership Takeaways From Burning Man

Guest author Michael O. Cooper is the founder of InnovatorsandInfluencers.com and serves as executive coach, facilitator and trainer for design, software, public relations and communications firms, as well as TED Fellows.Burning Man may seem like a strange place to glean business lessons. But it’s … Continue reading Powered by WPeMatico

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Beacons Graduate From Shiny New Toy Status

Last year, beacons were the new kid on the block. Marketers got excited about this new technology which would let them know exactly where customers were in the real world so they could communicate with them in real time. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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Can Oracle Pull Off Its Cloud Ambitions? #oow15

SAN FRANCISCO – While walking to the Moscone Center here during Oracle OpenWorld this week, you stood a decent chance of passing a Titanic-sized construction site for the Salesforce Tower. It’s the perfect anecdote to what Oracle faces: a major competitor’s name graces what will be the second-tallest building Continue reading… Follow us on Twitter Get our newsletter View upcoming

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This 1 Simple Thing Can Make Your Ads More Effective

Want to make your web advertising more effective? Then change direction — literally. New research from the University at Buffalo (N.Y.) School of Management claims the secret to effective web advertising is having the product change direction while moving across the screen. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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Go Digital or Go Home

Everywhere you turn you hear about digital transformation and the importance of going digital. People are out there selling digital transformation services and software. What they are not selling is a way foreveryone in your organization, including yourself,to understand what going digital actually means. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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