Data Analyst, Paid Search at Stubhub (San Francisco, CA)

Data Analyst, Paid Search at Stubhub (San Francisco, CA)

We are seeking an expert SEM marketing analyst for our Marketing Analytics team to work closely with the marketing team, and the business team, alongside other Analytics and Data Science resources supporting optimizing our SEM effort and spending. The role reports to the Director of Marketing Analytics, alongside peers in Product Analytics, eCommerce Analytics, Data Science, Reporting, and Data Warehousing.

The ideal candidate combines outstanding business acumen and communication skills with excellent quant skills, with particular experience applying experimental design and analysis and multivariate modeling methodologies to optimizing paid search marketing. The role is a San Francisco-based, at StubHub’s headquarters. Candidates must be local or willing to relocate to the Bay Area.

Key Responsibilities:

  • Understand, inform, and contribute to the improvement of the business objectives and strategy of the SEM team and bridge from those to regular analyses and read-outs reporting performance and progress against the objectives, where the strategy is succeeding, and what should be done to double down on success or remediate where we’re falling short
  • Work side-by-side daily with the SEM team, learning how they operate and producing analyses and narrated reports that help them do that as effectively as possible
  • Identify opportunities to improve our SEM efforts and speak your mind to your colleagues in Marketing in 1:1s and large meetings
  • Support on going planning and forecasting
  • Design and analyze controlled experiments to measure incremental impact as well as constantly improve elements of Paid Search (ad copy, key word selection and bidding, all aspects of timing: day part, weekday, days-to-event, etc.)
  • Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
  • Identify opportunities to work with the reporting team to modify existing reports in our Reporting Portal, as well as adding new reports, as needed to keep abreast of the needs of the business
  • Understand and help your colleagues understand how to prioritize reporting and analysis needs, favoring must-haves relative to nice-to-haves

Job Requirements:

  • Must be expert in SQL 
  • Must have extensive experience in SEM Marketing Analytics; fluent in the jargon unique to that discipline
  • Fluency in web analytics and deep technical understanding of how data are created from first party and third party web beacons
  • Proficiency with R, or the Python libraries a plus
  • Excellent critical thinker with strong quantitative skills
  • Demonstrably strong communication skills: truly knows what it means to assemble a story from data and can easily explain how and demonstrate it. Strong listening skills as well as the skills to persuade particularly based on evidence
  • Thorough experience designing and analyzing experiments in a variety of circumstances, including eCommerce
  • Strong interpersonal and communication skills, with a strong emphasis on teamwork, initiative, integrity, and native leadership skills

Basic Qualifications:

  • At least 5 years in performance marketing analytics roles
  • At least 3 of those years in SEM analytics
  • BS/BA degree in CS

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