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Tell Me About … Programmatic [Video]

Ali Plonchak works at Crossmedia, a New York City-based media agency. Plonchak is a group director and responsible for agency development. CMSWire caught up with her near the company’s Los Angeles office for a quick tutorial on the process of buying and selling advertising through automation — a concept known more commonly asprogrammatic. She shares her thoughts in an easily

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Multicultural Marketing Is Now Mainstream

Companies need to do a better job in marketing their products to a more diverse customer base. That’s the conclusion of a study entitled, “Activating the New American Mainstream,” from Geoscape and the CMO Council, which found that over half of the 150 senior marketing executives surveyed believe their Continue reading… Follow us on Twitter Get our newsletter View upcoming

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The Next Steps of DAM Consciousness

The first step of Digital Asset Management consciousness is realizing there’s a need. After that, the fun begins. We covered some of the most common phases people go through in their DAM journey in The Stages Of Digital Asset Management Consciousness. But once a business gets beyond a basic Continue reading… Follow us on Twitter Get our newsletter View upcoming

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Birst Schools Industry on Networked BI

Birst, a provider of cloud BI and analytics, debuted a new product delivery and consumption framework today called Networked BI. The company is hoping that this is a concept with industry legs: It’s building its next-generation of BI products on this platform. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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SAP: Pull More Value From Your Data

If you throw away another piece of data, you’re fired. No, the IT Director who uttered those words wasn’t imitating Donald Trump during his days on the Apprentice and we don’t think he was actually going to hand anyone a pink slip either. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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