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Facebook Leads in Social Referrals – Maybe

There was interesting news buried in a report from Parse.ly on the changing nature of tags in digital media. Between May and July, Facebook surpassed Google as a top referring site to the publishers in Parse.ly’s network. Parse.ly provides web analytics and content optimization software to online publishers. Continue reading… Follow us on Twitter Get our newsletter View upcoming events

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You’re Managing Your Customer Journeys All Wrong

Guest author Pini Yakuel is the founder and CEO of Optimove, a provider of automated retention marketing services for customer-centric businesses. Marketers have a veritable arsenal of tools to help them understand and manage their customer relationships. One that hasbecome de rigueur these … Continue reading Powered by WPeMatico

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Where You Need to Be in Coming Weeks (26-Aug-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we’ve missed something, don’t hesitate to add your event to the list. (You can alsoview the full calendar here.) You’re Invited: Improve Global Customer Experiences through a Centrally Managed CMS Join CMSWire and Lionbridge with Connective DX on September Continue reading…

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LiveHive Will Pay You to Ditch the Competition

LiveHive wants your business — really badly. So badly, it will pay the balance of your current annual contract with your sales acceleration vendor if you switch to LiveHive’s platform. The San Jose, Calif. Continue reading… Follow us on Twitter Get our newsletter View upcoming events Powered by WPeMatico

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Apple Music Is A Pandora's: Open At Your Own Risk

I probably should wait a few days before writing this. I’d be calmer. Maybe I’d even have my music back.You see, I fell into the “three-month trial period” trap. I switched on Apple Music to try out the new subscription service, which allowed me to explore old favorites I didn’t know I’d been … Continue reading Powered by WPeMatico

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Don't Fumble Your Customers' Moments of Truth

We hear so much about the customer experience these days that it’s getting hard to define. Forrester defines it as “how customers perceive their interactions with your company.”I like this definition because it’s simple and, more to the point, puts the customer — not the brand —front and center. Continue reading… Follow us on Twitter Get our newsletter View upcoming

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Salesforce: It's Not Your Father's Financial Services Solution

Many existing financial services solutions were built long ago — with the needs of 55-year-old investment advisors who pitched products, once a quarter, to other 55-year-old men in mind. “The world of investors just doesn’t look like that anymore,” said Simon Mulcahy, SVP and GM of Financial Services at Salesforce. Continue reading… Follow us on Twitter Get our newsletter View

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